Basil Hayden Toast

Basil Hayden Toast is a groundbreaking bourbon release from the Beam Suntory portfolio, launched in August 2021 as a permanent addition to the Basil Hayden lineup. Crafted by eighth-generation Beam family distiller Freddie Noe, Toast represents a significant departure from the brand's traditional high-rye recipe. The bourbon introduces an innovative approach by replacing rye grain with US-grown brown rice, creating a unique mashbill that delivers a softer, sweeter profile. A secondary toasted barrel finish further distinguishes this expression, drawing out notes of caramelized sugar and toasted wood. Noe developed the bourbon as a continuation of his grandfather Booker Noe's mission to make bourbon more approachable and exploratory. Alongside the liquid innovation, Toast also marked a significant packaging update for the Basil Hayden brand. The new design features an enlarged, prominent metal "belt buckle" inspired by the metal hoops that encircle bourbon barrels, symbolizing the brand's connection to bourbon-making tradition.